Jo Fairley – Founder, Green & Blacks Chocolate, Sold to Cadbury

Co-founder of the best-selling chocolate brand Green and Blacks, Jo Fairley developed a brand that captured people’s imagination and earned a Fairtrade mark.

As a keynote speaker, she talks about the importance of corporate responsibility, harnessing the power of publicity, and being prepared to work harder than you ever thought possible.

ABOUT JO

Jo Fairley is one of the UK’s leading female entrepreneurs.

After becoming the the UK’s youngest-ever magazine editor, at the age of 23, she set out on her entrepreneurial journey in 1991 when she co-founded Green & Black’s Chocolate, now a $100 million a year brand.

Jo is a highly-acclaimed motivational speaker, sharing the inspirational story of Green & Black’s and sharing her business insights with audiences from financial institutions to FTSE 100 companies, universities and more across the UK, Europe, the Middle East and USA.

Jo contributes to a wide range of publications from The Mail on Sunday’s YOU Magazine to Telegraph Online, and is author over 20 books including Sweet Dreams: The Story of Green & Black’s. She works as a brand consultant for a wide range of start-ups and household names.

As Jo explains: ‘I like to work closely with speaking clients to deliver the message which will most resonate with their audience, focusing on the lessons from the Green & Black’s journey which are most appropriate for any specific event – from an entrepreneurial slant, as a woman in business to an ethical and environmental angle, CSR, branding – or simply the extraordinary rollercoaster journey of Green &

Black’s from a Portobello Road bedroom to a global ethical brand. When I was building Green & Black’s, I never regretted taking time out to hear an inspirational speaker – and I truly love being able to do that for others, now.

JO’S TALKS, TOPICS & THEMES

WINNING AT BUSINESS IN A BUDGET STRAPPED MARKET – BEING UNAPOLOGETICALLY YOU

BUILDING AND BEING PART OF THE BEST TEAM – BRINGING THE BEST OUT OF YOUR PEOPLE

BRANDING, SALES & MARKETING