Driving Easyjet from a start-up to Europe’s biggest airline, successfully dominating all competition, Tony Anderson is an admirable entrepreneur. Telling the inside story of how Easyjet conquered the aviation industry, Tony shares his business successes and failures. Tony is one of the most well-respected names on the corporate circuit, and has been ranked by Marketing Magazine amongst the top marketing names in the UK, he is a true expert in his field.
Tony went on to become easyGroup Marketing Director, sitting on the board of several operations under Stelios’ ever expanding umbrella. He helped take the easy brand into new business areas ranging from car rental and cinemas to a chain of giant internet cafes.
Leaving easyGroup, Tony joined the nascent online bank Egg and then TNS, the world’s largest research company now part of WPP. After a stint at a property management and regeneration company, Tony was been appointed Marketing Director of The Children’s Mutual, the only UK firm to specialise exclusively in savings for children. He also worked for Vyke Communications became a director at Bell International, an education service, and rejoined Stelios working on projects within and outside the travel sector.
Tony now advises start-ups, is a visiting lecturer at Cambridge Judge Business School and Imperial College, London and has been ranked one of the top marketing names in the UK by Marketing Magazine. He has held senior executive and advisory positions in fields as diverse as football to financial services and is commercial director of the Manchester City Football Language School.