James Lawrence – The Iron Cowboy, Record Holder

Inspirational Keynote Speaker -

Key Themes

  • Overcoming Adversity & Peak Performance
  • Personal Development & Powerful Motivational
  • Resilience
  • Sports & Adventure

What do companies say about James?

From start to finish, our P&G Experience with James was phenomenal. He absolutely electrified our audience.

Procter & Gamble

James left us all inspired to dream big, to believe without a doubt, to push through adversity, and to accomplish the seeming impossible.


James inspired our whole team with his message about the resiliency of the human spirit and the power our decisions can have over our circumstances.


Success Teamwork

Why James Lawrence?

After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits.

He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

James Lawrence is a top motivational speaker, endurance world record holder, triathlete, and subject of the documentary The Iron Cowboy: The Story of the 50.50.50. Known to the world as The Iron Cowboy for wearing a cowboy hat during Ironman races, James completed the greatest feat of human endurance: 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50).

His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all.


When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny).

An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day.

Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50.

But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do.

Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.

Key take-ways from Redefine Impossible:

  • Going all in
  • Breaking through mental and physical barriers.
  • Be uniquely you.
  • Belief and conviction on your journey.
  • Mind over matter.
  • Teamwork > One man’s feat
  • Get your priorities straight.
  • What’s your why? No goal too big – you just need the right steps.


Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources.

In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all.

James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school.

He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.