Amanda Stevens – The Consumer Futurist

YOUR AUDIENCE WILL LEARN:

• The key characteristics of brands built to last
• Why striving for EPIC has never been more critical
• a 12-point blueprint for building a EPIC brand • Why expertise and thought leadership are more important than your product or service
• The secrets of creating a brand positioning that captures the hearts and minds of your customers
• How to create a culture of innovation and make decisions that are insights-driven #
• How to deliver a consistently EPIC experience.

Amanda’s specialty is the customer experience.

She’s passionate about it, blogs about it and writes books about it.

But her approach transcends a one-dimensional customer service message; her content is based on powerful, proven and practical strategies for turning customers into advocates and it can be applied to any industry.

Amanda is able to customise her approach, tailor her stories and direct her message to meet each individual brief.

She can layer in powerful communication messages and deliver lessons that resonate at every level of an organisation.

She’s also able to facilitate workshop discussions integrate interactive team exercises where appropriate.

After all, creating brand advocates is a team sport.

With a double degree in marketing and consumer psychology, Amanda has authored five books and is highly regarded as a marketing consultant, having been engaged to work with brands such as Microsoft, Westpac, Foxtel, Lend Lease, Priceline, and even advising at the highest levels of Australian politics.

She’s shared the stage with the likes of Sir Bob Geldof, Sir Richard Branson and Condoleezza Rice and has presented for audiences ranging in size from 30 to 3,000 at all levels of business.

With four keynote topics and four workshop options that can be combined to suit your conference theme and unique needs, Amanda’s able to kick off or close any conference with a high energy, entertaining keynote or she can facilitate a structured, tailored workshop for a small leadership group … and anything in between.

Amanda is a Certified Speaking Professional, one of the highest accolades given to a professional speaker by the Professional Speakers Association of Australia.

TURNING CUSTOMERS INTO ADVOCATES. GOOD BRANDS HAVE SATISFIED CUSTOMERS. GREAT BRANDS HAVE RAVING FANS.

Decoding the science of advocacy, Amanda explores why your existing customer base is possibly the greatest hidden asset in any business and outlines a plan to create a brand that customers willingly and enthusiastically rave about.
She presents a customised approach for harnessing brand advocacy in a post-digital age and why the combination of high tech and high touch is the next frontier in brand disruption.

YOUR AUDIENCE WILL LEARN:

How to cultivate customer centriciy from the inside out • Why developing brand advocates is the fastest and most efective way to scale a brand
The shift from word-of-mouth to word-of-mouse and the opportunity it presents
How to identify the cultivate brand advocates and how to make them multiply
The six keys to creating a memorable customer experience worth raving about.

KEYNOTE PRESENTATION: THE NEW RULES OF RETAIL. HOW CAN YOUR BRAND BE PART OF THE RETAIL REVIVAL AND MAINTAIN RELEVANCE IN A CHANGING MARKET?

The retail sector is Amanda’s pet passion, Combining the latest research with a proven process for attracting, retaining and maximising a loyal customer base, Amanda presents a plan for creating a world-class in-store experience and innovative marketing strategies for the modern age. With passionate and meaningful insights, Amanda is able to motivate, inspire an invigorate any retail group.

YOUR AUDIENCE WILL LEARN:

• The new rules of retail and how to calibrate your brand to maximise profits
• How to anticipate the changing needs of the retail sector and what it means for all brands
• The live emerging trends for the retail sector and what it means for all brands
• The six proven strategies that any retailer can implement immediately for growth
• How to create a sustainable competitive advantage in a changing retail landscape.