Cassandra Stavrou MBE – founder of PROPER Snacks

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Entrepreneurism
Marketing
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Women in Business
Food Industry

About Cassandra Stavrou MBE

Cassandra Stavrou MBE is the founder of PROPER Snacks, the maker of PROPERCORN and PROPERCHIPS.

Spearheading the healthy snacking boom, she built the business into Europe’s largest independent snacking company creating a challenger to established giants and reaching over £100m in sales.
PROPER’s products are sold in over 20 countries and listed in every major UK retailer.

It is also the first ever B Corp snacks company.

Cassandra recently sold PROPER Snacks as part of a major deal to form one of Europe’s largest healthy snacking companies, WARP Snacks – creating a new challenger to the established market giants, with over £100m in sales.

She navigated and completed the deal during the height of the UK’s unceremonious departure from the EU, a little thing called COVID-19… Oh, and not to mention all while pregnant.

She remains both operational and on the board of WARP Snacks.

Cassandra Stavrou is also an active angel investor and advisor, backing the next generation of impact businesses.