Dr Dana Sinclair – Performance Psychologist

Licensed Psychologist & Clinical Assistant Professor with the Faculty of Medicine at the University of British Columbia

• Author of “Dialed In: Do Your Best When It Matters Most” (Simon & Schuster)
• Consultant for the NFL, NHL, MLB, NBA, PGA, IndyCar Racing as well as a number of Olympic athletes

Dana Sinclair’s Biography

Dr. Dana Sinclair is a licensed psychologist and hold doctorates from the University of Cambridge and the University of Ottawa.

She is a Clinical Assistant Professor with the Faculty of Medicine at the University of British Columbia and a member of the American Psychological Association.

She works with professional athletes and teams in the NFL, MLB, NBA, WNBA, NHL, MLS, IndyCar, WTA, PGA, and the Olympics. She also works with surgeons, students, executives, parents, coaches, and performance artists — actors, musicians, and more.

She is the author of the book Dialed In: Do Your Best When It Matters Most (Simon & Schuster).
Dialed In: Perform Your Best When It Matters Most

What do a major league baseball catcher struggling with pop ups, an operating room doctor tense before a surgery, and a slumping sixteen-year-old tennis prodigy all have in common?

They’re elite performers who are not achieving excellence, and they’re not sure how to improve.

Enter Dr. Dana Sinclair. For 20 years, she has been helping performers — from top athletes and Olympians to business leaders, educators, and students — shift their focus and deliver optimal performance in high-pressure moments that define greatness.

Her approach is simple: figure out what gets in your way, develop actions to address it in the moment, and then stick to the plan. It’s not about how you feel, it’s about what you do!

Drawing from her book, Dialed In, Sinclair shares some of her key concepts, illustrating them with real-world examples. This includes:

• Exploring why some people perform better.
• What the true difference makers are.
• Breaking down the true nature of confidence (Hint: it’s overrated).
• Why character counts more than talent.

And much more.

Audiences leave with a three-step process to make their own performance plans.

Sinclair customizes her presentation for each audience, digging into key themes that will help clients achieve their specific goals.

Cultivating a Performance Culture

Top performance psychologist Dr. Dana Sinclair shows organizations how to identify and implement performance competencies that lead to success.

The performance culture of a group is dependent on the behaviour of its people. Having worked with top athletes and elite performers across industries, Sinclair dives deep into teambuilding and hiring practices.

She explores the importance of recruiting people based on behavioural makeup vs. technical abilities, and shares strategies to help leaders and their teams effectively manage challenge and persist through any obstacles and setbacks to get results.