“WHEN CUSTOMER RELATIONSHIP MEANS GROWTH”.
- Curating Spotify’s Playlist for Success.
- Building an always on marketing.
- The Omnichannel reality with marketing technology and integrated experience planning.
- Growing Business with Marketing Technology From Operations to Innovation.
- Change consumer behaviors.
- Finding the Human within AdTech.
- Digital transformation.
- Emerging technologies.
From 2016 to 2019, Mayur Gupta was the Global Vice President for Growth & Marketing at Spotify.
He was responsible for driving growth and innovation by testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists and B2B brand partners.
He was driving the vision and strategy to establish a connected marketing ecosystem and growth machinery for the Spotify’s marketplace that connects the right artist with the right fan through discovery and accessibility; inspiring creativity across the globe.
Prior to Spotify, he was the Chief Marketing Officer at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities.
He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.
Mayur was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies.
He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations.
His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs.
The goal: to ultimately CHANGE CONSUMER BEHAVIORS and drive top line growth for the company through seamless consumer experiences.
In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014.
He sits on various Advisory Boards including the IBM’s CMO Council, BrandInnovators and Global MarTech Conferences besides being a mentor for a number of start-ups.
Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & many others
A self starter, digital evangelist, marketing technologist & innovation thought leader, Mayur brings more than 15 years of experience in leading digital transformation on both the agency side and the Fortune 100s.