Webs of Influence: The Psychology of Online Persuasion
Helping business leaders understand and harness the dynamics driving consumers and employees, in order to future-proof business performance.
Who is Nathalie Nahai?
Nathalie Nahai is a new kind of futurist – one who delivers real, rather than theoretical information about why and how we use the web in the way we do, every hour of every day. Her research is convincing and accessible and her insights resonate with audiences at every level.
Calling herself a Web Psychologist, Nathalie has determined that there is a need and a place for someone to understand and explain to the consuming public why they work the way they do, and why the internet impacts so directly on decisions made at every juncture. She wrote the best-selling Webs of Influence: The Psychology of Online Persuasion, positioning herself as an innovation specialist who understands the trends and attitudes that impact the way we use the web. With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’.
Nathalie Nahai is the founder of the Institute of Web Psychology, which helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online. She lectures internationally on the subject of web psychology (audiences include eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s. Nathalie is also a resident blogger at Psychology Today, and contributes to national publications and radio on the subject of online behaviour and research.
She is, however, actively looking for new audiences who would be interested in the themes of her new book, in particular how to build brand resilience by harnessing our values to meet evolving consumer expectations. The book has already attracted contributors such as Dan Pink, Cindy Gallop, David Rowan and Amy C Edmondson, and it has been described by best-selling author, Nir Eyal, as “A powerful, practical guide to thriving in difficult times – a must-read for business-leaders and change-makers seeking to build a better world”.
Nathalie Nahai recently launched book, “Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience” has already attracted contributors such as Dan Pink, Cindy Gallop, David Rowan and Amy C Edmondson, and it has been described by best-selling author, Nir Eyal, as “A powerful, practical guide to thriving in difficult times – a must-read for business-leaders and change-makers seeking to build a better world”.
Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, which has been translated into eight languages.
Her work explores the intersection between persuasive technology, ethics and the psychology of online behaviour, and clients include Google, Accenture, Unilever and Harvard Business Review, among others.
Nathalie gives keynotes, workshops and webinars on the psychological dynamics behind evolving consumer behaviours, teaching people how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience.
A favoured speaker, consultant and facilitator to Fortune 500 companies, Nathalie also serves as a behavioural science advisor and helps organisations to ethically apply behavioural science principles to enhance their business.
Having lectured at some of the world’s most prestigious institutions, Nathalie’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.
She hosts The Hive Podcast, Seeking The Self and several Guardian podcasts, and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives.
Nathalie is currently writing a book on brand resilience and the psychology behind the evolving consumer-brand relationship.
Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.
Topics & Keynotes
USER BEHAVIOURS & PERSUASIVE BRANDS
Customers are expecting more and more from the brands they interact with, but the online environment is becoming increasingly complex.
With expectations of personalisation and convenience coming into tension with concerns for privacy and data control, how can brands succeed?
In this talk you’ll discover how to ethically apply psychological principles to your marketing, website and product design so as to help build trust, create rewarding customer experiences and stand out from the competition.
DESIGNING PERSUASIVE PRODUCTS
When it comes to designing persuasive websites, apps or tools, it’s those that can turn initial engagement into habitual use that become the most successful.
From endowed progress and cognitive load to hedonic adaptation, in this talk we’ll explore seven of the most powerful psychological principles you can use and apply ethically to create a more enjoyable, engaging user experience for your customers.
PSYCHOLOGY, TECH & CONSUMER-BRAND RELATIONSHIPS
It’s been hard to escape the headlines over the last few years – from massive scale psychometric data mining and political manipulation, to issues around privacy and consent…
Humanity is at a crossroads, and the path we choose now will determine the future we build. With our online environment and consumer expectations more complex than ever before, how can brands succeed in an ethical, sustainable way without compromising their values or those of their customers?
What roles do ethics and empathy play? And how can we build marketing strategies that empower and engage the right people for mutual benefit?