Peter Hinssen – Technological Evolution & Business

Global Innovation Expert, Technology Entrepreneur, Bestselling Author & Authority on AI, Disruption and Leading Through the ‘Never Normal’

Speaker Overview

Peter Hinssen is one of Europe’s leading voices on innovation, technology, artificial intelligence and how organisations can thrive in a world of continuous disruption.

A serial technology entrepreneur, bestselling author and founder of nexxworks, Peter has spent decades working at the intersection of emerging technology, business strategy and organisational transformation.

He has delivered more than 1,500 keynote presentations around the world and has worked with organisations including Google, Apple, Amazon, Microsoft, BMW, L’Oréal, Unilever, HSBC, Sanofi, AstraZeneca, PepsiCo and Accenture. He also lectures at leading business schools including London Business School.

Peter is the author of six bestselling business books, including The Day After Tomorrow, The Phoenix and the Unicorn and his latest book, The Uncertainty Principle.

His work explores one of the biggest challenges facing business leaders today: how do you prepare your organisation for a future that is increasingly difficult to predict?

Peter’s keynotes are fast-paced, provocative and optimistic, helping audiences understand the forces reshaping business and giving leaders practical frameworks for turning technological disruption and uncertainty into opportunity.

Popular Speaking Topics

The Era of Augmented Intelligence

A practical and balanced exploration of artificial intelligence that moves beyond both the hype and fear surrounding AI.

Peter examines how AI is changing organisations, industries and the nature of work, while helping leaders understand where the greatest opportunities lie.

The Uncertainty Principle

How organisations can stop viewing uncertainty purely as a threat and begin using it as a source of opportunity, innovation and competitive advantage.

Drawing on his latest book, Peter explores how leaders can navigate what he calls the “Never Normal”, an environment characterised by continuous technological, geopolitical, societal and economic change.

The Day After Tomorrow

How much time does your organisation spend thinking beyond today’s problems and tomorrow’s targets?

Peter challenges leaders to devote more attention to the technologies, business models and ideas that could fundamentally reshape their organisation and industry in the years ahead.

The Phoenix and the Unicorn

Why established organisations should stop trying to behave like start-ups and instead learn how to continuously reinvent themselves.

Peter explores the characteristics of “Phoenix” organisations, companies capable of repeatedly transforming themselves as markets, customers and technologies change.

Innovation in the Never Normal

How leaders can build organisations capable of adapting and innovating when disruption is no longer an occasional event but a permanent feature of business.

Technology, AI and the Future of Business

A forward-looking exploration of the technologies reshaping industries and what leaders need to understand about their strategic implications.

Leading Through Disruption

How leaders can maintain optimism, adaptability and strategic focus when organisations face constant technological and market change.

Why Book Peter Hinssen?

Peter combines deep knowledge of technology and innovation with genuine entrepreneurial and business experience.

He has spent more than 15 years building technology companies. His first company, e-COM, was acquired by Alcatel-Lucent, his second, Streamcase, was acquired by Belgacom, and Porthus was listed publicly before being acquired by Descartes. He has also worked as an Entrepreneur in Residence at McKinsey & Company focusing on digital and technology strategy.

This means Peter does not approach innovation and AI simply as a futurist observing technological trends.

He understands the realities of building companies, responding to disruption, making strategic decisions and persuading established organisations to change.

His ability to connect emerging technology with strategy, leadership and organisational transformation makes him particularly effective for senior leadership teams and major corporate audiences.

Audiences Leave With:

• A clearer understanding of the technologies reshaping business
• A practical perspective on the opportunities created by AI
• New ways to think about uncertainty and disruption
• Strategies for building more adaptable organisations
• A framework for thinking beyond immediate business priorities
• Ideas for accelerating innovation inside established companies
• Greater confidence about navigating technological change
• An optimistic perspective on the future of business

Biography

Peter Hinssen is a global keynote speaker, technology entrepreneur, bestselling author and internationally recognised expert on innovation, technology and leadership.

He began his career as a technology entrepreneur, founding and developing a series of businesses before becoming increasingly involved in helping established organisations understand technological disruption.

His first company, e-COM, was acquired by Alcatel-Lucent. His second company, Streamcase, was acquired by Belgacom, while another of his ventures, Porthus, was listed on the stock exchange before being acquired by Descartes.

Peter subsequently worked as an Entrepreneur in Residence at McKinsey & Company, where he focused on digital and technology strategy.

He later founded nexxworks, an organisation designed to help business leaders understand emerging technologies, identify new business opportunities and prepare their organisations for what Peter describes as the “Day After Tomorrow”.

Peter has become particularly known for challenging leaders to look beyond immediate operational priorities.

His bestselling book The Day After Tomorrow explores the technologies, business models and innovations that have the potential to fundamentally change the rules of an industry.

In The Phoenix and the Unicorn, Peter turned his attention to established organisations and explored how companies can repeatedly reinvent themselves rather than simply attempting to imitate disruptive start-ups.

His latest book, The Uncertainty Principle, examines how leaders can turn uncertainty into opportunity in an increasingly unpredictable “Never Normal” world.

Peter has delivered more than 1,500 keynote presentations internationally and has addressed audiences at some of the world’s largest organisations.

His speaking has also received significant recognition. He was named Best Speaker at Oslo Business Forum in 2024, and in 2025 received an average audience score of 9.2 at Amsterdam Business Forum, which his official site reports as the highest speaker rating in the event’s history.

Today, Peter works with leadership teams around the world to help them understand technological change, rethink innovation and build organisations capable of thriving through continuous disruption.

Speaking Style

Fast-paced, energetic and thought-provoking. Peter combines compelling storytelling, humour, striking examples and deep technological insight to make complex trends accessible and relevant to business audiences.

His presentations are highly visual and designed to challenge audiences while leaving them optimistic and energised about the opportunities ahead.

Ideal Audiences

• Leadership Conferences
• Executive Leadership Meetings
• AI and Technology Conferences
• Innovation Summits
• Customer and Client Conferences
• Sales Kick-Offs
• Strategy Conferences
• Digital Transformation Events
• Corporate Offsites
• Future of Business Conferences
• Technology Leadership Events
• Partner Conferences
• Large Enterprise Leadership Teams

Key Takeaway

Peter Hinssen shows organisations that disruption and uncertainty do not have to be feared.

The biggest danger for established organisations is often becoming so consumed by today’s operational pressures and tomorrow’s targets that they fail to prepare for the ideas, technologies and business models that could fundamentally change their industry.

By looking further ahead, embracing AI and technological change and developing the ability to continuously reinvent themselves, organisations can turn uncertainty into opportunity.

Book Peter Hinssen For Your Event

Peter Hinssen delivers high-energy keynote presentations that help organisations understand AI, technological disruption, innovation and the forces shaping the future of business.

Drawing on decades of experience as a technology entrepreneur, author and adviser to major global organisations, Peter translates complex technological change into clear strategic implications for business leaders.

His talks are ideal for leadership conferences, customer events, sales kick-offs, innovation summits, strategy meetings and corporate offsites where organisations want to challenge conventional thinking and prepare their people for what comes next.

Contact us today to check availability and discover how Peter Hinssen can help your audience turn technological disruption and uncertainty into opportunity.