Roberta Lucca – Co-founder British game developer Bossa

Under Roberta’s guidance, Bossa became one of Europe’s most successful and creative gaming companies, achieving unparalleled success with games titles including the BAFTA-winning Monstermind,  I Am Bread and Surgeon Simulator.

Roberta is also one of Forbes Top 50 Women in Tech and holds two MBA’s in management and marketing from the COPPEAD Business School in Rio De Janeiro, Brazil.         

Roberta’s experience as a digital entrepreneur inspires and challenges audiences seeking to instil a creative, entrepreneurial and intrapreneurial mindset; and looking at how to innovate in an increasingly tech-savvy world. 

Roberta has worked with companies and organisations worldwide, including Ocado, Disney, Unilever, Forbes and the Festival of Marketing.

She has also been featured in the Financial Times, WIRED, Marie Claire and on CNBC, BBC News and Sky News.

In 2022, she appeared as a judge and angel investor on BBC One’s The Apprentice, judging the contestants in a weekly task to build, brand and promote a video game.

Prior to founding Bossa, Roberta worked as an innovation expert at Nokia and at Brazil-based TV Globo, the second-largest commercial TV network in the world. As a digital entrepreneur, she also set up Wonderluk, one of the first companies to enter the 3D-printing market, designing, manufacturing and selling 3D-printed jewellery on demand.

Keynote Topics:

Intrapreneurs: The secret to organisations that innovate

Are you creating a company culture that encourages everyone to be entrepreneurial or one that is preventing intrapreneurs to grow in your organisation? In this Keynote, Roberta shares the secrets of the most innovative tech scaleups and how they empower teams to challenge the status quo, and exercise their curiosity, creativity and entrepreneurial mindset.

Get ready to co-create the future. The Metaverses are here and so are you.

Welcome to a future where we have multiple identities, can belong to like-minded communities on and offline, and live a range of experiences without leaving our bedrooms. In this keynote, Roberta unveils how organisations and leaders need to prepare and evolve in a world governed by new technology; and what needs to be done to make organisations, and its products, attractive to a new and varied generation of consumers.
Diverse teams improve performance and create a better world

Despite evolution and research surrounding gender balance, we still create biased algorithms and datasets. In particular,  managers fail to consider the attribution bias when leading their teams. Roberta considers the factors that enable this discourse, and what can be done to ensure the technology and processes, we rely on, can assist leaders and companies to make meaningful decisions without continuing to perpetuate bias.

The power of MULTIs – Don’t trap them in a job title

A company’s success is dependent on its ability to develop innovative ideas, created by talented individuals with a diverse set of skillsets. These individuals can often be seen as unfocused or too ambitious, but add the most value when empowered to bring their multiple identities and interests to work. In this keynote, Roberta gives leaders a fresh look into how leaders can leverage the best in Multis to create the most positive impact.