Tony Morris – Sales Strategist, Get Better Sales Results

Tony Morris gives sales leaders the strategies, concepts and the techniques, to enable them to get the most out of their sales teams. As a Sales Conversion Strategist, Tony delivers real life insights, that sales teams can implement the day after the conference, and see instant results.

Tony’s superpower is he makes LIVE SALES CALLS ON STAGE, to the attendees’ ideal prospects. Tony has delivered hundreds of talks in 32 countries, and has helped over 100,00 sales people to exceed their sales targets. Tony is an award-winning author of Coffee’s for Closers, published by Wiley in May 2023.

Tony Morris is a conversion strategist, author of 5 books, working with organisations and leaders to ask better questions and get better results.

His first book, Coffee’s for closers, was #1 best-selling book for telesales on Amazon and the 2nd edition, is being launched in March 2023 and being published by Wiley.

Tony is an International Communications Speaker, Best-selling author of 5 books, Contributor for Forbes, and Founder of an International sales training company. Him and his team have helped develop over 37,000 sales professionals, across 62 industries to perform at the top of their game.

Known as The Sales Conversion Strategist, Tony helps Sales Leaders to enable their sales team to increase conversions at every stage of the sales process.

On his podcast, Confessions of a serial seller, Tony has interviewed the top 100 sales performers from around the World, to learn what they do differently to give themselves an unfair advantage over their competitors.

Tony has codified the common threads between them and shares those observations in his training.
Tony’s sales superpower is he conducts live sales calls on stage to his audiences’ dream prospects and most importantly, he gets results.

What is Tony’s WHY?

Tony’s why is to empower, develop and inspire 1 million people around the World to be the best version of themselves in the world of sales.

What is Tony’s HOW?

By delivering his sales methodology: A.S.K Philosophy Principles: Attract, Solve, and keep clients, through a variety of platforms.

How did the A.S.K Philosophy Principles come about?

Since 2006, Tony has had the pleasure of working with over 50,000 sales professionals around the world.

We have been able to codify what the top 1% of sales professionals do differently and have developed this methodologyto help others achieve outstanding success in sales.

Case Study Examples

Rick Heap – Sales Director at Cirrus Research

Result

We tripled our conversion rate from a cold call to an appointment.
Within 4 months, our conversion rate from an appointment to a customer, went from 29% to 48%.
We increased our average order value by 12% over a 12-month period.

Problem

My sales team were struggling to get hold of people and when they did, they just could not overcome all the common objections.

We were spending thousands of pounds on Google AdWords, and as the conversion to appointment was so low, the cost per lead was not economically viable.

Solution

Tony Morris started working with us in 2009 and he spent time assessing my sales team, listening to their calls, and reviewing their call structure. Within 4 weeks my sales team were having much better conversations, and they were able to handle every objection.

Within 2 months, they went from making 2 appointments per person per week, to 6 appointments per person per week.

Tony then spent time out in the field with my team and helped them articulate our solution face to face, and their conversions started increasing immediately. We saw a significant reduction in our cost per acquisition, and that’s why Tony still works with us after 15 years.

Cyclops – Manufacturer of electrical components

Daisy Todd – Head of Inside Sales at Cyclops

Result
We increased our contact rate from 14% to 39% within 6 weeks.
Our conversion rate from pitch to close doubled in 2 months.
Our Senior Account Managers were able to grow their accounts by internal recommendations.
Our client attrition rate reduced from 9% to 3% in the first 12 months.

Problem
The inside sales team could not get past the gatekeepers and rarely got the key stakeholders returning their calls.

When they had the opportunity to pitch, they struggled to build value and were seen as a commodity, and it was a race to the bottom.

The large accounts were constantly being approached by competitors, and offered low quotes, to try and entice them to move.

Solution
Tony Morris came in and assessed both our sales teams.
Within 1 day he identified so many areas that needed attention and created a bespoke training plan.
After spending 2 days with my inside sales team, the results went to another level.
The team absolutely loved him and felt his techniques were relatable and easy to put into practice.

Kenny Waste Management – An independent waste and construction business

Alex McKay – Head of Business Development

Result
Our appointments rates went from 14 per week to 24 per week, within the first 3 months.
Our conversion rate from door-to-door canvassing went from 13 contracts a month, to 21 contracts a month.
We were able to get involved in more Nationwide tenders, as we were able to engage more stakeholders within the larger companies.

Problem
A few of the sales team were initially resistant to door knocking. They felt uncomfortable and struggled to differentiate themselves on a pitch.
The meetings always were around the weekly price in the contract, and it was a challenge to get across why we charged more than their incumbent supplier.

Solution
We have now worked with Tony for 8 years. He has never been in the waste and construction space, however he just gets it. He has proven to all the team that sales skills are transferable, and he is able to make complex sales stregies seem simple.

The thing my team love the most is he is happy to pick up the phone, make live sales calls in front of all us and most imporantly, get results. My team and I watched him make 1 cold call, close for an appointment and its now a £100,000 deal in our pipeline.